6 Murals. 6 Towns. 6 Australian Stories.

The Silo Art Trail transformed decommissioned grain silos across regional Victoria into monumental public artworks. Round 3 Films documented the entire trail — 6 murals, 6 towns, 6 Australian stories — capturing not just the art, but the people and communities behind it.

The Challenge

The challenge with short online content is especially hard: what is your story and how can you most succinctly tell it? We feel that online documentaries should never feel tiresome. Our key goal for the series was to create stories that unveil insight. The people are the real draw card — these small, and yet, passionate communities.

Each artist reflected different themes specific to these country towns. These themes ranged from the role of women and how progress is reflected; resilience through the harsh conditions that farmers face; the importance of sporting clubs that unify towns; recognition of the Aboriginal population in the area; the generations of families that are tied to the town; and farming as the predominant industry.

On the Ground

We sent our researcher Dylan up for a week to begin driving from town to town building contacts. Distances were long (the trail is 5 hours from Melbourne), and the conditions at times stinking hot. Phone reception failed (yes, thanks Telstra) and our subjects were dispersed widely across the region.

The artworks were created over 12 months, which all attributed to the logistical feat — weighing up capturing the artists' mural progress and the people's stories.

The Artists & Towns

Guido Van Helten — Brim: Curated by Juddy Roller, the Brim Silo Art project was painted on the facade of 6 towering 30-metre-high decommissioned grain silos. Guido undertook a documentary-based photographic study of the life and community in Brim, capturing the generational differences and resilience of those who have continued to work the land — including an acknowledgment of the importance of the female contribution to farming.

Kaff-eine — Rosebery: Women on Farms explored the role of women in regional farming communities, telling stories of resilience, contribution, and the changing landscape of rural life.

Kitt Bennett — Rainbow: The latest in the trail, Melbourne artist Kitt Bennett was inspired to create an artwork that tells a story of growing up in the country as a youth — fond memories of exploring the bush and looking for yabbies under rocks in creeks.

Adnate — Sheep Hills: Indigenous Recognition celebrated the Aboriginal population of the Wimmera region, painted in Adnate's signature photorealistic style on the towering silo facade.

Our Approach

People-first storytelling: Every film centred the community — farmers, families, elders, children — rather than just the art. The murals were the entry point; the people were the story.

Documentary research: Weeks of on-the-ground relationship building before cameras rolled, earning trust in communities that don't often see film crews.

Multi-format delivery: Individual town films, a series trailer, and an extended version — all optimised for online audiences who need to be hooked within seconds.

Production Details

Location: Regional Victoria (Brim, Rosebery, Rainbow, Sheep Hills and surrounds). Production: 12+ months covering the trail's creation. Format: Multi-episode documentary series. Crew: Light, multidisciplinary team.

Deliverables: 6 individual town documentary films, series trailer (60 sec), extended version, social media cutdowns.

Partners: Juddy Roller (curator), Visit Victoria, artists Guido Van Helten, Kaff-eine, Kitt Bennett, Adnate, and regional community groups.

Services Used

Documentary Production — Full series production across regional Victoria. Community documentary — ethical, people-first storytelling in rural communities. Multi-episode series — individual character and town-focused episodes.