Red Cross National Blood Donor Week - Save Lives
- E1Life Can Change in a Sec
- E2Recovery to Victory
- E3National Blood Donor Week
As part of the Red Cross National Blood Donors week, we tell a range of stories about real people, who’s lives have been impacted by blood donors.
Annually, we’ve told a series of stories through video, created longer form videos, advertisement content for Qantas in-flight entertainment and more, as well as 15s Instagram teasers, 60s Facebook videos and other social media clips.
We told Emily’s story of how blood donors twice saved her life, during the birth of both her children. Her heart wrenching story was edited into different formats for different platforms, to maximise the outcomes of the shoot and to make sure they were delivered in the right way for the right audience.
Life Can Change in a Sec
Tom Lonergan, former AFL player teamed up with RedCross as an ambassador to help celebrate the amazing work they do and thank donors for their continued support for 2018’s National Blood Donor Week.