Blood donors saved her life; twice. Emily's remarkable story for Red Cross.
As part of National Blood Donors week, we told Emily’s story of how blood donors twice saved her life, during the birth of both her children. Her heart wrenching story was edited into different formats for different platforms, to maximise the outcomes of the shoot and to make sure they were delivered in the right way for the right audience. We created short 15s teasers for Instagram, a 30s version for Qantas flights, a 60s version for Facebook and a 3.5min version for YouTube.